CKGSB Global Unicorn Program in Luxury Management – SDA Bocconi



4 days
(13-16 Nov 2023)


In-class at Milan




Earn a certificate upon completion of the program from SDA Bocconi School of Management


This program, jointly offered by CKGSB and SDA Bocconi School of Management, provides a dual focus on Italy’s flagship industries, including fashion, food, furniture, and luxury goods, as well as emerging technology sectors such as FinTech and AI.

It aims to equip you with the knowledge and skills to understand the trends in these markets, fine-tune your strategies, and grasp opportunities among the growing cohort of technology-driven markets.

Is this program right for you?

Participants Profiles:

  • Founders, co-founders and C-level executives of unicorn companies, soon-to-be unicorns, and promising startups.
  • Senior leaders from leading VC, PE firms, and other investing entities such as corporate venture arms and family offices.
  • Top executives from leading organizations who are responsible for driving and embracing disruptions within their companies.
  • Top management from NGOs, senior government officials and public sector representatives who are dedicated to enhancing local ecosystems for unicorns.

Program Agenda

Day 1

  • Opening Remarks and Keynote Speech: Start-up Ecosystems in Italy and Europe
  • Keynote Speech: Driving Inclusive Growth in the Luxury Industry
  • Panel Discussions 1: The Role of Technologies and Their Impact on Unicorn-making in Food, Fashion, Furniture, and Luxury Industries
  • Keynote Speech: Digital Branding
  • Panel Discussions 2: Investing in Impact – How Unicorns Can Make a Difference
  • Closing Remark and Keynote Speech: Economic Disruption to Foster the Next Generation Unicorns
  • Program Orientation & Team Building Activities
  • An Era of Tectonic Transformations, Pathways to “Common Prosperity” and the Role of Economic Disruptions & Unicorns

Day 2

  • The Life Cycle Approach in Creating Values in Luxury Industries (Cases from Private Equity Deals)
  • Industry guest speaker from iconic Italian Excellence: Presentation, Speech, and Q&A
  • Unicorn Case Studies: From Start-up to Unicorn and the Path to Success
  • Field Study: Iconic Italian Brand (Milan HQ)

Day 3

  • How to Scale up to be a Unicorn
  • Industry guest speaker from iconic Italian Excellence: Presentation, Speech and Q&A
  • Unicorn Case Studies: Building a Successful Team, Product Portfolio and Channel Strategy
  • Field Study: A Design-orientated Luxury Furniture Brand (Milan HQ)

Day 4

  • Business Model Innovation for Exponential Growth in Food and Fashion Industries
  • Unicorn Case Studies: How to Develop a Unicorn from a Small Domestic Market
  • Guest Speech from VC & PE World Investors Panel & Pitch Event

Key Takeaways

  • Understand the importance of economic disruptions in promoting economic development and social advancement in an uncertainty world.
  • Learn what works in the paths to become a unicorn from the strategies of established luxury companies; perspectives of PE/VC industry experts and first-hand experiences of unicorn/scale up founders.
  • Benefit from global faculty insights and their deep industry connections.
  • Discover unicorn-to-be roadmaps and identify what’s relevant to guide your own successful scale up strategic choice.
  • Embrace the latest technologies and business model innovation for exponential growth.
  • Gain knowledge into when and how financing becomes worthwhile.
  • Formalise scale up action plans with fine-tuned strategies.
  • Experience action-based learning with a focus on execution and build your own unicorn-to-be acceleration plan.
  • Forge partnerships with like-minded founders, investors, senior executives and leaders etc who are contributing to fostering the next generation of unicorns.

Speakers and Program Directors



Founding Dean, Professor of China Business & Globalization,
Cheung Kong Graduate School of Business

Stefano Caselli

Professor of Banking & Finance
SDA Bocconi School of Management

TENG Bingsheng

Associate Dean for Executive Education, Professor Strategic Management, Cheung Kong Graduate School of Business

Gimede Gigante

Professor of Corporate Finance,
Director of Innovation and Corporate
Entrepreneurship (ICE),
SDA Bocconi School of Management

SUN Baohong

Deans Distinguished Chair,
Professor of Marketing,
Cheung Kong Graduate School of Business

Andrea Cerri

Professor of Innovation and Corporate
ICE SDA Bocconi

Express your interest to enroll

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